AI Won't Kill Software Jobs. It Will Kill the Bullshit Around Them
Every week, tech leaders claim AI will end software development. But look past the sales pitch. AI isn't destroying engineering—it's exposing the padding, burning away the bloat, and returning leverage to the client.

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The Rise of Valleynese (or, "Why Everyone is Starting to Sound Like a Tech Bro")
AI is the largest force ever applied to homogenising the register in which the human race writes. Bigger than Hollywood, which only gave us 'cool' and 'OK.' Bigger than global pop, which only gave us 'vibe' and 'lit.' Neither ever drafted anyone's emails or rephrased the message a daughter was sending her father. AI does all of this, all day, for hundreds of millions of people.

The Disappearing App
In 2017, Walt Mossberg predicted the computer would disappear. He was right. Eight years on, something similar is happening to the app. For an industry that has spent two decades measuring itself in downloads and daily active users, this is not a small shift. It is a reordering of how value gets created in technology.
Explore Archive

Corporate Restructuring in 2026: What Should Companies Actually Cut
Restructuring is often measured by the number of jobs removed and the costs saved. But when the wrong roles disappear, companies can also lose critical knowledge, client relationships and operational expertise. Here’s why smarter restructuring starts with understanding what the organisation truly needs to protect.

The Marketing-Product Gap Is Costing You Customer Trust
Customers do not experience marketing and products separately. They judge a business by whether the product delivers on the promise made by its marketing. This article explores why marketing and product teams become disconnected and how aligning their goals can create a more consistent customer experience.

Why Healthcare Digital Tools Still Deliver Analogue Patient Experiences
Healthcare organisations are investing heavily in digital tools, yet many patients still experience fragmented, outdated processes. Discover why technology alone isn't enough to improve the patient experience.

Why Companies Need a Geopolitical Strategy Now
A decision made in another country can now affect a company’s suppliers, costs, security, and growth plans within days. As global uncertainty becomes part of everyday business, companies need more than financial and technology strategies. They need a clear understanding of how geopolitical changes can impact the way they operate.

Why Enterprise Change Programmes Lose Momentum
Many enterprise change programmes begin with energy and clear goals but gradually lose momentum as priorities shift and communication slows. This article explores why change initiatives stall, the impact on employees and business outcomes, and the practical steps leaders can take to keep transformation moving from launch through delivery.

Why CEO and CTO Alignment Matters Before Any Project Begins
CEOs and CTOs often view project timelines through different lenses. Discover why aligning on expectations, priorities, and trade-offs before work begins can reduce delays, prevent costly rework, and improve the success of technology projects.